Red rice is cultivated in Purola, a quaint village high up in the Himalayan mountains of Uttarakhand where it thrives in high altitudes and heavy rainfall. Grown with traditional methods, the flavor of this rice is rich and complex, just as you’d expect from the topography of where they come from. Red rice happens to be one of the healthiest varieties known to man because of its high count of essential fiber, minerals, ingredients that help protect cells against oxidative damage (antioxidants) and B1 vitamins that keep your nervous system healthy! This red rice makes delicious milk “kheer” and “jeera” flavored rice due to its taste, look and texture!